The Convergence of Customer Communications Management and Customer Experience Management (CXM) When it comes to the customer experience (CX) strategy, customer communications such as contracts, quotes, welcome kits and account statements are often one of the most overlooked – yet critical – components of the customer journey. Deliver impeccable customer experience in banking with CCM Software. FCI enables banks to provide self-service capabilities, digitally onboard customers, deliver interactive communications and much more. Customer communications management (CCM) software enables the creation, delivery, storage and retrieval, and analysis of outbound and interactive communications. These applications focus on.
Customer Communications Management (CCM) is a software to enable companies to manage customer communications across a wide range of media including printed documents, email, web pages and text messages.[1] It entails an automated process that involves not only the delivery of communication but also the segmentation of messages according to different customer profiles and contexts.[2]
If the motherboard is faulty in just one month of purchase, what would happen to it later. I am sorry to say I am not satisfied either with the machine nor the service offered nor the service personnel.I want a replacement but I know my complaint will never even be looked at.Mr. Rajan, Evershine Nagar, Malad(W), Mumbai. Ifb washing machine india.
Concept[edit]
The CCM software allows organizations to deploy a new approach to information exchange thereby improving their ability to maintain relationships with customers and other stakeholders.[3] By using the software, messages disseminated are no longer generic but tailored according to customers' needs and specific platforms (Web, email, SMS, print) and devices (mobile, laptop, tablet, PC). For instance, if a customer interacts with an organization, the data or push messages provided cover not only the needed information but the entire context of the interaction which includes customer profile (e.g. lifestyle and life-stage needs), history of online activity, and personal preferences.[3] This process involves the utilization of high-volume data collected offline and online.
Owing to the nature of CCMs, they are also referred to as 'Intelligent Customer Communications Management' systems.[4]
History[edit]
When customer communications management software was launched in late 1980s, the subscription options were limited to internally operated commercial licenses.
Initial CCM concepts were focused upon the utilisation of company transactional documents. These documents such as bank statements, statement of account, invoices and other customer transactional documents were viewed as ideal media to promote company products to customers. The rationale behind this was cited in analyst research by InfoTrends that, 'transactional documents are opened and read by more than 90% of consumers. Because the average consumer is bombarded with advertising, e-mail, direct mail and other forms of solicitation each day, TransPromo can help you cut through the clutter and stand out'.
The scope of CCM solutions has rapidly grown beyond management and data analysis. Many contemporary solutions offer 'automatic generation of sales proposals, employment contracts, loan documents, service level agreements, product descriptions and pricing, and other transactional or legal documents where re-usable content can be applied to generate accurate, consistent and personalised documents for a range of business applications'.[5] This shift into management flexibility becomes more evident as companies develop CCM solutions and products adaptable to evolving technologies available to businesses. In the recent years, this can be observed with businesses' introduction of tablets and tablet-friendly solutions into their standard scope of work.[6]
Components[edit]
The technology that supports customer communications management also allows sophistication in the content of the messages. Customer communications management technology may consist of the following components:
Data Extraction, Transform & Load software
Data Management, Analysis and Location Intelligence software
Document composition software
Electronic document archive software and perhaps payment processing functionality
Print Stream Engineering / Post Processing Software
Mailing compliance database software
Printer Management Software
High and medium volume production printers
Envelope inserter machines
Email Marketing Software
SMS Communication Software
Mobile Media based content distribution software
Entering the frame more recently social media distribution software
Document Production Reporting Software
Portal Technology
Transpromotional Application software
Customer Communication Management
Data extraction software presents marketers and businesses with an opportunity to combine data from multiple systems to perform customer analysis. This allows marketers to evaluate the marketing mix and position individual products to the customer in respect of relevance to the customer or the results of purchase propensity model.
The process results in the creation of a data model, data acquisition and decision rules. These enable a document composition engine to follow its own set of document application rules, constructing individual documents on the basis of data items contained within an individual's data record. The Document Composition engine usually produces either a print stream or, XML data.
Post processing can be utilised to prepare a print job for production and distribution. This may include tasks such as the application of barcodes to deliver individual mail piece instructions to the inserters and to vary these in terms of the actual inserter being used. For example, one manufacturer’s inserter may require different barcode instructions to complete the same task than another.
Print Management software controls the routing and distribution of print jobs to either a single production printer or a fleet of production printers. Print management software also provides a mechanism for assured delivery (ensuring that all pages get printed) through communication and feedback from print devices. Analysis of resultant data provides insight useful for Document Production Managers.
Relevance of communication is seen as key in overcrowded, competitive markets where service differentiation can be difficult. Documents that add value to the customer relationship are a major factor in improving customer retention and acquisition. Employing a Customer Communications Management solution can help organizations improve all these customer experiences efforts on a multi-channel communications level.[7][8]
See also[edit]
References[edit]
^[1] Gartner IT Glossary
^Miller, Lawrence (2015). Getting a Networking Job For Dummies. Hoboken, NJ: John wiley & sons. p. 281. ISBN9781119015949.
^ abAmit, Tiwary (2017). Driving Efficiency in Local Government Using a Collaborative Enterprise Architecture Framework: Emerging Research and Opportunities: Emerging Research and Opportunities. Hershey, PA: IGI Global. p. 51. ISBN9781522524076.
^CIO. 2001-03-15. p. 10.
^[2] Document Boss. (2012). CUSTOMER COMMUNICATIONS – the new frontier for dynamic document management. Retrieved from www.documentboss.com
^[3] New Zealand Herald. (2002). Tablet ActiveDocs to be released. Retrieved from www.nzherald.co.nz
^'Archived copy'. Archived from the original on 2015-09-19. Retrieved 2015-10-02.CS1 maint: archived copy as title (link) 'Improving Customer Experience a Top Priority in Customer Communications Management' - Info Trends Study, July 2015
^[4] '5 Ways Customer Communications Management Improves Your Customer Experience Efforts'- Tom Roberts, April 2014
Retrieved from 'https://en.wikipedia.org/w/index.php?title=Customer_communications_management&oldid=917781788'